Retail lighting ‘a boost for shop displays’
- on 08.29.10
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Providing retail lighting could help businesses to make their displays more glamorous.
This is according to a piece on Lon s Article Directory, which advised shops to create the best setting for their products in order to boost sales, increase consumer satisfaction and improve customer retention.
Retailers were advised to maximise the lighting of any display as this is an "often overlooked" feature of product stands.
"A well-illuminated product will immediately draw more attention to itself and encourage customers to view it closer," the article stated.
Engendering an initial interest in shoppers was cited as a "key part" of improving sales volumes.
Further retail lighting is recommended across the entire shop, the information source added, as this can often create a warm atmosphere that attracts people inside.
Writing for the Calgary Herald earlier this year, Marc Atiyolil said interior lighting can "make or break a space", suggesting it is more important than individuals realise.
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